Malaren Lures

Mälaren Lures is a highly rated Swedish brand founded by the Ström brothers that has specialized in the production of exclusive, handmade wooden and hybrid lures for large pike since 2011. Each lure is created completely from scratch using top-quality wood chosen according to the specific properties required for each lure model. The brand has achieved a cult status and wide recognition across Europe thanks to its outstanding craftsmanship, unique design, and perfectly refined action in the water. Iconic models such as the Spooke Tail and Waterhog are produced in strictly limited batches, making each piece a valuable acquisition for both trophy hunters and collectors.