The brand Abu Garcia was originally founded by Carl August Borgström in 1921. Initially producing pocket watches, the company underwent a transformational journey, facing challenges during wartime.

Abu Garcia shifted its focus to developing sports fishing equipment. Their first fishing reel was introduced in 1941, marking their entry into the fishing world.

Today, Abu Garcia offers a diverse range of products catering to all demands of sport fishing.

Lures, reels, rods, and other fishing accessories from Abu Garcia continue to delight anglers worldwide