Berkley is a brand owned and operated by Pure Fishing, which also includes Abu Garcia and other labels.

Berkley boasts an extensive range of fishing gear and accessories catering to various needs. Their lineup encompasses lines, lures, tools, and various other accessories.

In Latvia, Berkley has long been recognized for its diverse range of lures.

Especially noteworthy are Berkley's Honey Worm soft baits, which have become a staple in the tackle boxes of stream trout anglers.