ECOGEAR brand was founded as a joint venture between MARYKYU CO., LTD and NORIES founder Norio Tanabe in 1993.

The brand's founding concept, "to create lures that catch more fish than any other lure," remains its guiding principle.

ECOGEAR's product line includes silicone lures, jig heads for various techniques, metal lures, crankbaits, as well as various accessories. They've been available at eholotes.eu for over three years now.