A brand founded in 1974. HMKL lures were created from the first prototype, which was created on the basis of "Rapala" products. The brand's developers have now mastered several unique lure shapes for both cranks and minnow-type wobblers. HMKL is constantly working on improving the material and color palette. Lures have already won their place in the inventory of competition anglers and, for a year, also on the shelves of echolotes.eu.