The legendary Japanese brand IMA is one of the world's leading and most well-known manufacturers of high-quality fishing lures. IMA began its operations in the early 1998s in Japan and quickly gained widespread popularity beyond the local market within a few years. Nowadays, IMA has evolved into a large corporation with distribution networks in more than 30 countries.

The original crankbaits produced by IMA are of high quality and exhibit excellent performance. These lures are crafted using state-of-the-art materials and the latest technologies, making them among the best in the market. According to the opinions of many professionals worldwide, IMA lures are considered top-tier due to their superior craftsmanship and innovative design.