Magbite

Specialized Japanese fishing tackle brand recognized for developing innovative, high-quality lures and accessories, particularly for Light Rock Fishing (LRF) and modern, technical angling disciplines. The brand was founded in 2012 as a division of the Japanese company Harimitsu. Magbite specializes in detailed lure design, offering soft plastic baits and various types of jig heads for rigging them, as well as hard baits and metal jigs intended for both saltwater and freshwater spinning. The company's range also includes a wide selection of spinning rods, apparel, and essential terminal tackle.