NEO STYLE brand originated from Japanese area trout angler Hosono "Neo" Masahito, realizing his distinctive vision for area trout fishing. The brand's produced gear and lures are radically different from traditional ones in both design and application. The main distinction lies in the emphasis on the lure's movement in the vertical plane. However, it doesn't mean that these lures cannot be used for spinning in the classic style. Many products of the brand, such as jerkbaits, have gained a solid position in the circles of area fishing enthusiasts as some of the most high-quality options