The story began with the Finnish angler Lauri Rapala. He crafted his first lure in 1936, taking a piece of chocolate and using aluminum foil to cover the edges of the bait. As a protective coating, he used melted photographic negatives. The key innovation was that the lure floated like an injured baitfish. Nowadays, Rapala is known globally for its famous lures and other fishing gear, accessories, tools, and equipment designed to meet the needs of anglers and enthusiasts of other outdoor activities