The brand founded by Yukihiro Sawamura, a well-known bass fishing athlete in Japan. Yukihiro Sawamura believes that the lure has only one purpose - to catch more fish. Each SAWAMURA lure is the result of a creative approach not only to design but also to the composition of silicone, attractants used, and the lure's action in the water. The SAWAMURA brand is characterized by a wide range of lure models and a variety of colors