Svartzonker is originally a Swedish lure manufacturer that has developed its company to offer a wide product catalog for anglers. Since its founding, the company has worked to provide products in various price ranges, allowing anglers with smaller budgets to purchase Svartzonker rods, hardware, and lures. Svartzonker has become especially popular thanks to the brand's successful lures such as McRubber, McTail, Ticsaren, and others that work exceptionally well for large pike