The first Westin lure was created by Ingvar Vestin, a talented instrument designer who wanted to make a toy for his children. He carved a lure that floated in the water like a real fish. As it resembled a large-sized crankbait, he named it "Giant," and the rest is history. Currently, Westin is owned by the Danish company Fairpoint Fishing, which continues to introduce new products with the same passion that Ingvar Vestin had.